HubSpot vs Marketo - Comparing Marketing Automation Software
Marketing automation software streamlines marketing tasks and helps businesses grow. But with the increasing focus on cloud compliance and data security, businesses need to choose a platform that adheres to security and data privacy regulations. In this blog post, we will compare two of the most popular marketing automation software - HubSpot and Marketo - in terms of cloud compliance.
Security and Data Privacy Compliance
Both HubSpot and Marketo have implemented various security and data privacy measures to ensure cloud compliance. HubSpot, for instance, uses encryption to protect data both in transit and at rest. They also adhere to various compliance standards including GDPR, CCPA, and HIPAA.
Marketo, on the other hand, uses multiple levels of encryption to secure data at rest and in transit. They are certified under various global security standards including ISO 27001, SOC 2, and HIPAA.
In terms of security and data privacy compliance, both HubSpot and Marketo are on par with each other.
Service Availability and Uptime
Marketing automation software should be available round the clock to ensure that businesses can run their marketing campaigns seamlessly. HubSpot offers an uptime SLA of 99.99% and ensures that their services are available 24/7. Marketo also offers an uptime SLA of 99.99% and provides seamless service availability.
In terms of service availability and uptime, both HubSpot and Marketo are on par with each other.
Pricing
Price is an important factor when it comes to choosing marketing automation software. HubSpot offers a free basic plan, which provides a decent range of features. Their starter plan starts at $45 per month, while their professional and enterprise plans cost $800 and $3,200 per month respectively.
Marketo, on the other hand, does not offer a free plan. Their basic plan starts at $895 per month, while their standard plan costs $1,795 per month. Their enterprise plan is customized and priced based on specific business requirements.
In terms of pricing, HubSpot offers more budget-friendly options for small businesses, while Marketo is more geared towards mid to large-sized businesses with bigger budgets.
Conclusion
Both HubSpot and Marketo offer robust marketing automation solutions with a focus on cloud compliance. While both platforms are on par with each other in terms of cloud compliance and service availability, HubSpot offers more budget-friendly options for small businesses. Marketo, however, is more geared towards mid to large-sized businesses with bigger budgets.
When it comes to choosing between HubSpot and Marketo, businesses should first consider their specific requirements and budget before making a decision.